Gated Pass is a platform designed to optimize event marketing through Web3 technologies. It allows event organizers to issue on-chain event tickets, providing features such as discounts for specific NFT holders, royalties on secondary markets, and targeted promotions for NFT communities. The platform ensures full control over smart contracts and NFT tickets without relying on traditional databases. It offers various marketing tools, including mint pages, whitelists, and customizable campaign phases to enhance visibility and engagement within the Web3 ecosystem.