Crédit Agricole, also known as "La banque verte," is a global leader in cooperative banking and a pioneer in financial innovation. Initially founded to support French farmers, it has embraced digital transformation to enhance customer experience and operational efficiency. The group’s innovative efforts include advanced mobile banking apps, AI-driven financial advice, and blockchain technology.

Through initiatives like "Le Village by CA," a network of startup incubators, Crédit Agricole supports entrepreneurs by providing resources, mentorship, and collaboration opportunities, particularly in agritech, fintech, and green technologies. Additionally, its commitment to sustainable finance is demonstrated by integrating ESG criteria into investment strategies and offering green financial products, aligning with global trends towards ethical investments.